- It aims to raise public awareness about the importance of the rational use of antimicrobials and to reduce misuse practices that contribute to antimicrobial resistance.
- It targets all segments of society through awareness visits to a variety of settings, including universities and public spaces, where informative messages are delivered through awareness sessions, booths, and direct public engagement. These activities contribute to enhancing knowledge and promoting healthy behaviors related to the safe, appropriate, and effective use of antimicrobials